The problem
Organic growth was limited by manual content production and poor coverage of high-intent long-tail searches.
The hypothesis
An SSR-based programmatic SEO architecture will generate qualified organic traffic and increase signups at scale.
The decision
Built an automated SEO platform with Drupal + Gatsby (SSR), with dynamic metadata, schema, internal linking and support for 6 languages.
What I'd do differently
Introduce stricter keyword governance from the start, to reduce iteration caused by cannibalisation and indexation issues.