The problem

Search engines and AI crawlers struggled to index the content properly, limiting organic acquisition.

The hypothesis

Adopting an SSR or hybrid rendering model for key public pages will improve crawling and discoverability.

The decision

Benchmarked Miro, Canva and Figma and validated SSR/hybrid rendering for community, templates and public pages.

What I'd do differently

Define visibility metrics for AI crawlers and LLMs earlier, not just classic SEO KPIs.